The URL is a minor ranking signal, but you cannot expect to rank on the basis of the words in your domain/page names alone (see Google EMD update). When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites.
Specifically, I pointed out that you want your descriptions to be super compelling. You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text.
Shape your link profile
- This concept refers to how fast your site loads and how well it performs including on mobile devices.
- While both are crucial in a website’s ranking and visibility, On-Page SEO provides more control over optimizing web pages.
- These are all factors that I cover in our SEO Content Audit and Checklist.
- By regularly assessing and improving your Core Web Vitals, you ensure not only better SEO performance but also a more seamless user experience.
I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics.
Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for SEO Anomaly small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist. Internal linking is where one page links to another page on the same domain. Finally, optimizing and auditing the images on your site is also beneficial in increasing your chances of them appearing in Google Image Search results.
Content Hub
That said, by taking care of technical SEO, you can start having faster results as you enjoy more visitors to your newly-optimized website. Our SEO audit services help uncover the strengths and weaknesses of your website, helping you identify any areas of improvement. A thorough SEO audit includes the most important ranking factors, including on and off-page.
At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility.
Top AI Search, SEO & Content Trends To Prioritize In 2025
Use relevant keywords and always include the main or secondary keywords in the description. You need to encourage clicks by offering value to searchers from a user experience point of view. Organize your content with clear and hierarchical headings (H1, H2, H3, etc.). Proper headings improve readability and help search engines understand the structure of your content. Using main and secondary keywords in your headings also supports keyword optimization.