Adding alt text to every image on your site improves your chances of ranking in image search results. Google’s algorithms now assess content quality more effectively. You increase your chance of ranking well by focusing on these factors. Both aim to improve a website’s visibility and ranking on search engine results pages.
Page speed is the amount of time it takes to fully display the content of a landing page. It’s an important ranking factor, as websites with faster page speed have better user engagement and higher conversion metrics. Keyword research is the process of discovering what keywords and phrases your target audience uses to search for the topic you want to show up for in organic search results. The goal of keyword research is to find keywords that can drive traffic to your website. On-page SEO is more than a checklist of factors that you need to optimize and maintain. It’s the gateway to getting your content in front of users, growing your brand, and maintaining a loyal customer base.
Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic. They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less!
Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites.
Heading Optimization
To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted. Don’t want to come up with blog titles or keyword targets on your own? Add our content strategy services onto any order and we will strategize for you.
- By implementing these on-page SEO tactics along with off-site SEO such as link-building and guest blogging, you will boost your rankings in the search engines significantly.
- Looking at the content, images, page titles and more, Google scans websites to learn about them.
- Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts.
- So if you want simple ways to quickly improve SEO rankings, you’ll love this guide.
- Some brands prefer to use our content strategy to create their own blogs.
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Check any internal links to this page for bounce backs or other errors. Are there links to pages SEO Anomaly you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site.
Repurpose Content Into Different Formats
While both are crucial in a website’s ranking and visibility, On-Page SEO provides more control over optimizing web pages. When you start typing a query in Google Search, you are presented with a list of possible phrases to use in your search. This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. Before publishing content (text, images, audio, or video), the first step is to do keyword research. The page meta description is shown on the search engine results page (SERPS).
Well-written, engaging titles are known to increase click through rate (CTR) and engagement. I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. We’ve touched on the importance of having users engage with your content elsewhere.